During Paris Fashion Week SS25, Gala dominated the media landscape, generating $32.2 million in Media Impact Value (MIV) and positioning itself as the top global media outlet regarding visibility. Media Impact Value (MIV) is an AI-powered metric that measures the impact of all marketing and PR activities across print, online, and social media, allowing brands to assess the ROI of their event and campaign investments. A striking 92% of Gala’s impact was generated through video content, particularly on TikTok, proving that “video-first” strategies are now essential for engaging a global audience.
With its extensive network of editors and ability to cover events through compelling content, Gala successfully reached and influenced a worldwide audience.
Gala continues to exceed expectations with dynamic growth, now boasting 13.4 million TikTok followers, an increase of 2 million since June 2024.
