The Athletic, the sport-centric digital platform acquired by The New York Times in January 2022, will partner in exclusivity with Cesanamedia to strengthen its presence on the Italian market as strategic ally for all brands aiming at amplifying their storytelling through sports affiliation. The Athletic connects the world’s largest sports newsroom with a global passionate community of sports professionals and amateurs. In seven years The Athletic has managed to build up an ever-expanding pool of subscribers now amounting at 1.3 MM with more than 50 million users reached globally which makes it the fastest growing subscription publishing business in the world.
