The world of digital advertising is undergoing a significant transformation. The removal of third-party cookies is just the beginning: soon, it will no longer be possible to target individuals using third-party data programmatically or to directly profile users on the web. Over the past few years, News UK has focused on addressing and anticipating this change, offering its clients and agencies access to its exclusive and extensive first-party data through Nucleus. This next-generation platform connects consented user data collected across News UK’s websites, apps, radio, and CTV channels.
